Primary wordmark
Use the Beet Root wordmark on white and light neutral backgrounds.
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Official Beet brand assets.
Logos, app icon, colors, and practical guidance for event organizers, partners, and press.
Approved for partner and press use under the guidance below.
Choose the right mark.
SVG is best for scalable wordmark use. Transparent PNG works well in Canva, slides, everyday flyer tools, and app references.
Reverse wordmark
Use the Beet Cream wordmark on Beet Ink, Midnight Plum, or dark photography with clear, even contrast.
App identity
App icon
This is the official Beet app icon. Use it when referring specifically to the app in app listings, device mockups, or editorial coverage. For event flyers and partner lockups, use the full wordmark above.
Keep the Beet mark clear and consistent
Keep the Beet mark clear and consistent.
Do
- Use the full wordmark whenever it remains legible.
- Keep clear space around the mark equal to the height of the B.
- Keep the original proportions and choose the version with the strongest contrast.
- Use the wordmark only to identify Beet, a confirmed Beet partnership, or an event listed or ticketed on Beet.
Don't
- Do not stretch, crop, rotate, redraw, outline, recolor, or add shadows or glows.
- Do not place the Root wordmark on red, orange, busy, or low-contrast backgrounds.
- Do not combine the wordmark with the monogram, mascot, or another lockup.
- Do not imply that Beet sponsors or endorses an event unless that relationship is confirmed.
Give the wordmark room to breathe.
Clear space keeps Beet recognizable beside event artwork, sponsor marks, and venue information.
Avoid altered versions.
Use the supplied artwork as-is. These examples are intentionally incorrect.
PartnerBuilt from root, cream, ink, and plum.
Root and Cream are the approved logo colors. Bright Root is reserved for dark-mode actions, not alternate logo artwork.
Beet Root
#BD2044
RGB 189, 32, 68
Bright Root
#EE6380
RGB 238, 99, 128
Beet Cream
#FFF6EA
RGB 255, 246, 234
Beet Ink
#1A0E14
RGB 26, 14, 20
Midnight Plum
#2A1620
RGB 42, 22, 32
About Beet
Approved company description
Beet is an event discovery and ticketing platform for events, films, nightlife, comedy, deals, and cultural experiences. Built with South Asian communities in the United States in mind and open to everyone, Beet helps people find what’s happening nearby.
Not sure about a placement?
Need a different format or want us to review a flyer or partner page? We're happy to help.
These assets may be used to identify Beet or a confirmed Beet relationship in accordance with these guidelines. All other uses require written permission from Beet.