Beet brand kit — version 2

This kit contains approved Beet wordmarks for event flyers, partner materials,
press coverage, presentations, and web placements. It also includes the
approved Beet app icon for app listings, device mockups, and editorial coverage
that refers specifically to the Beet app.

FILES

- beet-wordmark-root.svg
  Scalable Beet Root wordmark for white and light neutral backgrounds.
- beet-wordmark-root.png
  Transparent PNG for Canva, slides, and everyday flyer tools.
- beet-wordmark-cream.svg
  Scalable Beet Cream wordmark for Beet Ink, Midnight Plum, and dark backgrounds.
- beet-wordmark-cream.png
  Transparent PNG for dark-background Canva, slide, and flyer use.
- beet-app-icon-512.png
  Full-size app icon for app listings, device mockups, and editorial coverage.
- beet-app-icon-192.png
  Small app icon for compact digital placements that refer specifically to the
  Beet app.

COLORS

- Beet Root: #BD2044 / RGB 189, 32, 68
- Beet Cream: #FFF6EA / RGB 255, 246, 234
- Beet Ink: #1A0E14 / RGB 26, 14, 20
- Midnight Plum: #2A1620 / RGB 42, 22, 32

QUICK GUIDANCE

- Use the full wordmark whenever it remains legible.
- Keep clear space around the mark equal to the height of the B.
- Preserve the supplied proportions and colors.
- Do not stretch, crop, rotate, redraw, outline, recolor, shadow, or glow the mark.
- Do not place the Root wordmark on red, orange, busy, or low-contrast backgrounds.
- Use the app icon only when referring specifically to the Beet app.
- Use the full wordmark—not the app icon—for event flyers and partner lockups.
- Do not imply Beet sponsorship or endorsement unless that relationship is confirmed.

These assets may be used only for the specific purposes described in this guide,
to identify Beet or a confirmed Beet relationship. All other uses require
written permission from Beet.

Questions or placement reviews: support@gobeet.app
Current guidance: https://www.gobeet.app/brand
